TAFF-TIDY - Kate Strong

Taff Tidy

a project galvanising collective action

TAFF TIDY

Empowering unity

Taff Tidy project’s mission is to empower unity across societal sectors through effective action and accessible resources to protect our rivers.

On 21 March 2025 Dr Numair Masud, a world-leading expert in freshwater health, and me, Kate Strong, multiple world record holding cyclist are teaming up to highlight the importance of working together to protect our river systems.

About Numair & kate

Dr NUMAIR MASUD is an early career freshwater scientist at Cardiff University and human rights activist, particularly focusing on LGBTQ+ asylum seekers and refugees.

KATE STRONG is a multi world record holding cyclist, ex world champion triathlete, climate activist, author and passionate about behavioural change.

Kate & Numair represent an unlikely pairing; a world renowned athlete born in Wales with an immigrant freshwater scientist who sought asylum in the UK.

They realise the essential nature of intercultural and interdisciplinary dialogue and collective action to deal with urgent global issues, such as freshwater security, which Taff Tidy champions

River Clean Up World Record

We’ve walked from the source to the sea of the River Taff, in South Wales, now it’s your turn to get involved!

Be a part of a World Record attempt for the Most Participants in a river-clean-up (multiple locations) on Friday 21 March 2025!

A World Record Attempt

It’s official… we’re attempting a World Record for the most amount of people to take part in a river cleanup (multiple locations)!

Elevate your company, engage your employees and support this life-changing experience for thousands of pupils and residents.

Beyond the record: Galvanising collective action

We have a robust suite of tools and resources to educate and mobilise society around protecting and restoring our river system. These include:

Documentary
School workshops & talks
Learning material for numerous school ages
Eco-hub blueprint: Creating community centres within sports & other facilities
Book opportunities for pupils & river enthusiasts to engage with
Guide for scientists & researchers to replicate Taff Tidy for their field of expertise

Contact Kate if you are interested in getting involved:

GET INVOLVED & SUPPORT TAFF TIDY

I would love to speak with you about us working together.

We are looking for progressive companies who want more than a traditional ‘sponsorship’ partnership (i.e. purely financial), I’d love to become an ambassador where I champion what you offer, as well as you supporting my activities too.

Some unique benefits of collaborating with Taff Tidy:

Your company name on the official World Record certificate
Be featured in a documentary around Taff Tidy
Noted as a supporter to the upcoming book
Access to research on behavioural change, freshwater pollution, plastic pollution & engagement
Offer Leadership Coaching services to your team members
Be Guest Speaker for your events (Kate Strong & Numair Mahod)

And, of course there’s also the usual benefits:

Association with the brands Kate Strong and Taff Tidy
A strong platform to echo your corporate values of equal opportunity and redefining what’s possible for leaders
Over 5-10 million views for your brand (based on 2023 & early 2024 ‘adventures’)
Logo & business link on website
Social media posts on Instagram, Facebook, Twitter and LinkedIn

Send me an email to receive more information and also to set up a call:

Ever dreamed of being a WORLD RECORD HOLDER?

This is your chance to not only attempt to earn a World Record but also help leave the world a little bit better than we found it too!

Are you a student or education provider?

Let’s speak!

I’d love to get your school involved in Taff Tidy, the world record and beyond.

Send me an email using the link below and let’s explore options.

Taff Tidy

Empowering unity

About Numair & kate

River Clean Up World Record

A World Record Attempt

Beyond the record: Galvanising collective action

GET INVOLVED & SUPPORT TAFF TIDY

Ever dreamed of being a WORLD RECORD HOLDER?

Are you a student or education provider?

Have a question?

Let's connect!