Taff Tidy brought together communities, organisations, schools, businesses, and volunteers across Wales to take collective action for river health — resulting in a Guinness World Record for the largest river cleanup.
But this project was always about more than breaking records.
It was designed to spark conversation, inspire long-term behaviour change, and demonstrate what’s possible when people unite around a shared purpose.
On 21 March, across eight official locations along the River Taff, 1,327 people came together to take part in a coordinated river cleanup effort — officially achieving a Guinness World Record.
From families and schools to community groups and businesses, the event became a powerful example of what collective action can look like at scale.
More importantly, it showed that environmental action can be optimistic, inclusive, visible, and community-driven.
Thank you to every single person who took part.
Taff Tidy generated national media attention and sparked conversations around community action, environmental responsibility, and the power of collective participation.
The project was featured across television, radio, digital media, and educational platforms — helping bring river health and behaviour change into mainstream conversation.
Coverage and engagement included:
Taff Tidy demonstrated that environmental action can be accessible, optimistic, and capable of bringing people together at scale.
One cleanup alone won’t change the world.
But it can change how we see our role within it.
Taff Tidy was designed not simply as a one-day event, but as a catalyst for longer-term environmental awareness, community engagement, and behaviour change.
The world record created visibility. The legacy projects create lasting impact:
Behaviour Change Research Paper: Working alongside academic partners to explore whether participation in environmental cleanups changes how people perceive and interact with nature.
Open Letter for River Health: Inviting organisations, charities, schools, and community groups to support stronger protection and restoration of river ecosystems.
School Workshops & Talks: Developing pupil-led educational content and workshops designed to complement existing sustainability and environmental learning.
Collaborative Publishing Opportunities: Inviting contributors, pupils, environmental advocates, and river communities to share stories, insights, and ideas for future publications and projects.
Want to create a high-visibility, purpose-driven event that genuinely engages people and leaves a lasting impression?
Kate works with organisations, brands, councils, schools, and communities to design ambitious projects that combine storytelling, participation, environmental action, and measurable impact.
From world-record campaigns to community mobilisation projects, each initiative is designed to connect people to something bigger than themselves.
From overcoming personal adversity and failing her first world record attempt, to summiting Mont Blanc alongside her 71-year-old father, Kate brings honesty, humour, resilience, and depth to every stage she steps onto.
Her talks combine powerful storytelling with practical insights around human potential, sustainability, leadership, resilience, and behaviour change.
Topics include:
Whether speaking to corporate teams, schools, conferences, or community audiences, Kate’s goal is simple: to leave people feeling more capable of creating meaningful change.
On World Environment Day, Kate gave up her home and job to cycle around Britain on a handmade bamboo bike.
Over the course of 3,300 miles, she visited more than 50 projects, organisations, schools, and communities exploring practical solutions to the climate crisis – from rewilding and regenerative food systems to circular economy innovation and grassroots community action.
What began as an endurance challenge became a nationwide exploration of hope, behaviour change, and collective action.
The journey ultimately asked one central question:
How do we inspire more people to believe meaningful change is still possible – and take action because of it?
