Work With Kate

Climate Cycle

A nationwide journey exploring what meaningful climate action really looks like

3,300 miles.
50+ projects visited.
3,000 trees funded.
One mission: Inspire action through hope, connection, and real-world solutions.

50 projects,
1 mission

On World Environment Day, I left my home and job to cycle around mainland Britain on a handmade bamboo bike.

Over the course of three months, I travelled across mainland Britain meeting communities, organisations, schools, charities, businesses and innovators already creating positive environmental change.

Climate Cycle became more than an endurance challenge. It evolved into a living exploration of behaviour change, sustainability, community action and collective hope.

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Why Climate Cycle matters

Like many people, I had become increasingly overwhelmed by the scale of the climate crisis and disconnected from the belief that meaningful change was still possible.

Climate Cycle was created to explore a different narrative.

Instead of focusing solely on problems, the project set out to uncover the people, ideas and communities already building practical solutions — and ask a bigger question:

How do we inspire more people to take meaningful action?

The impact

Climate Cycle was far more than an endurance challenge.

It became a large-scale storytelling and behaviour change campaign designed to inspire more people into meaningful environmental action through optimism, participation and human connection.

Over 90 days, the project involved extensive route planning, partnership building, community engagement, media outreach and collaboration with organisations, schools, charities, businesses and sustainability initiatives across Britain.

Rather than simply talking about climate change, Climate Cycle focused on making action feel accessible, practical and deeply human.

More than 150 people joined sections of the ride throughout the journey — some for an hour, others for multiple days — transforming the campaign into a shared experience rather than a solo challenge.

Along the route, over 50 sustainability projects and organisations were visited, documented and amplified through online storytelling, interviews, photography, social media and the subsequent Climate Cycle book, helping generate greater visibility for the work already happening across the country.

The campaign demonstrated how ambitious ideas, strong storytelling and meaningful partnerships can mobilise communities, spark conversation and create tangible impact.

Campaign impact

  • 3,300 miles cycled around Britain
  • 90 consecutive days on the road
  • 50+ sustainability projects visited and documented
  • 3,000 trees funded
  • 150+ people joined the ride throughout the campaign
  • National conversations around climate action and behaviour change
  • Partnerships with organisations, schools and community initiatives across the UK
  • National and regional media coverage throughout the journey

Alongside the community engagement and campaign outreach, Climate Cycle generated significant media attention throughout the tour, helping bring conversations around sustainability, behaviour change and hopeful climate action into mainstream discussion.

Select examples of media coverage:

BBC Media
BBC Article
Media Trash Free Trails
Trash Free Trails article

Some Projects supported:

SeaGrown - Seaweed Farming

Exploring regenerative ocean farming and the role seaweed could play in carbon capture, biodiversity and sustainable food systems.

Composting - scraping food waste into composting pile

Norfolk Master Composters

A community-led initiative helping households reduce food waste and rethink everyday sustainability practices.

Forest Green Rovers

Understanding how sport can influence sustainability, culture and public behaviour at scale.

Centre for Alternative Technology

Centre for Alternative Technology

Exploring practical solutions for low-impact living, renewable energy and systems change.

Incredible Edible

Discovering how community-led growing projects can reconnect people to food, strengthen local resilience, and transform public spaces into places of shared purpose.

The Eden Project

Exploring how education, community engagement, and large-scale environmental storytelling can inspire more people to reconnect with nature and take action for a more sustainable future.

More than sustainability

Climate Cycle wasn’t simply about environmental projects.

It explored how storytelling, participation, optimism and human connection influence behaviour change.

The journey created conversations around:

  • resilience
  • collective action
  • sustainable leadership
  • community
  • hope
  • human potential
  • the psychology of change

These themes now underpin Kate’s speaking, coaching and impact-led work with organisations, teams and communities.

Media, partnerships & community engagement

Climate Cycle generated conversations across communities, schools, organisations and environmental networks throughout Britain.

The project included:

  • talks and workshops
  • community events
  • collaborative partnerships
  • school engagement
  • local media coverage
  • environmental storytelling
  • public participation initiatives

Below are images of a selection of projects visited & supported:

The Bug Farm
The Bug Farm
Project Seagrown
Project Seagrown
Incredible Edible
Incredible Edible
Lammas Commune
Lammas Commune
Change Behaviour
Change Behaviour
Cooking4Climatelogo-01
Cooking4Climatelogo-01
plastic-free-july
plastic-free-july
UpsoBags
UpsoBags
ecoschool
ecoschool
Holiferm
Holiferm
outfit-moray
outfit-moray
plastic-free-july
plastic-free-july
Mocean fitness
Mocean fitness
Salmon-farming-1
Salmon-farming-1
north-coast-500-1
north-coast-500-1
Clean-Air-Day
Clean-Air-Day
Running-out-of-time
Running-out-of-time
whale watching with steve truluck
whale watching with steve truluck
World refill day
World refill day
buildacommunity-2
buildacommunity-2
5-Big-Sky-Hideaway
5-Big-Sky-Hideaway
2-New-U-Norwich
2-New-U-Norwich
1-Beryl-bikes
1-Beryl-bikes
6-sea-level-rise
6-sea-level-rise
Contat Kate

the projects

Project themes:

Food Travel Home Nature Fun
    Destination or Location Project # Project Theme
1 Mon 5 Jun Cambridge - World Environment Day
2 Tue 6 Jun Norwich 1 & 2 Beryl Bikes ridealong & Eco Event
3 Wed 7 Jun Hunstanton 3 & 4 Norfolk Council Composting & nature walk
4 Thu 8 Jun Boston 5 Big Sky Hideaway: Eco Camping
5 Fri 9 Jun Mablethorpe 6 Sea Level Rise
6 Sat 10 Jun Hull 7 Intensive Factory Farms
7 Sun 11 Jun York 8 Mocean Fitness Ethical Fashion
8 Mon 12 Jun Middlesborough 9 SeaGrown: Seaweed farm
9 Tue 13 Jun Blythe 10 Right 2 Roam
10 Wed 14 Jun Tbc - -
11 Thu 15 Jun Eyemouth Beach 11 & 12 World Refill Day & Running Out of Time
12 Fri 16 Jun Edinburgh 13 Clean Air Day (15 June)
13 Sat 17 Jun Edinburgh - Visit Edinburgh!
14 Sun 18 Jun Edinburgh - - TBC Message me with ideas!
15 Mon 19 Jun Dundee - -
16 Tue 20 Jun Stonehaven - -
17 Wed 21 Jun Blackburn, Aberdeen - -
18 Thu 22 Jun Elgin 14 Whale Waching with Steve Truluck
19 Fri 23 Jun Lossiemouth & Inverness 15 Outfit Moray
20 Sat 24 Jun Helmsdale 16 North Coast 500
21 Sun 25 Jun Thurso - NC 500
22 Mon 26 Jun Durness - NC 500
23 Tue 27 Jun Ullapool - NC 500
24 Wed 28 Jun Poolewe - NC 500
25 Thu 29 Jun Strathcarron - NC 500

Bring this thinking into your organisation

Climate Cycle is an example of what’s possible when challenge, purpose and storytelling come together.

Kate now works with organisations, leadership teams, schools and communities to create meaningful conversations and impact-led initiatives around resilience, sustainability, behaviour change and human potential.

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