On Wednesday 26 May at 3pm, I started cycling on a Bamboo bike. Minus a few comfort breaks, I didn’t stop cycling for 24 hours, breaking the 1- and 12-hour world records, and setting a new 24-hour world record!
Cycling day & night, under a full moon and being supported by a team of 20 passionate volunteers, I covered 433.1 miles!
We also live-streamed the event on social media and held interactive Zoom calls for sponsors, partners and supporters to come and join us!
This story reached over 3 million people and reached national media outlets, such as BBC and ITV.
“THINGS HAPPEN OUTSIDE OUR CONTROL, AND IT’S OUR CHOICE HOW WE RESPOND.”
Since January 2020, I had been training and had the intention to attempt to break these records on 7th January 2021, yet this was not meant to be with the UK announcing national lockdown just two days before my attempt.
I could not continue.
FIND A WAY TO START, RATHER THAN REASON TO STOP
With lockdown preventing me from having anyone present, our team of 15 shrunk to 2 and my partner, Kieren, and I decided to go ahead with the one-hour world record attempt in our front lawn.
Asking our 2 neighbours to witness from their front windows, we respected the social distance rules AND found a way to go ahead!
In sub-zero temperatures, I cycled outside and broke the current one-hour world record by an additional 2 miles!
A NEW WORLD RECORD was achieved! I covered 23.9 miles and overcame the multiple reasons I ‘should’ have not even attempted this record:
I am not a sprinter, and have been training for a 24-hour record. Cycling for ‘only’ 1-hours is not my strength, nor does it match my training routine, focusing on distance over speed
Being exposed to the elements meant I was breathing in sub-zero air and struggling to take on sufficient oxygen without burning my lungs
We weren’t geared up operationally to hold a record ‘at home’ and it took a lot of adjusting and last-minute planning to create the event
I would have much preferred drown my disappointment with a few glasses of bubbles (or gin, or both!) yet chose to feed the possibility of overcoming this huge obstacle
GET INVOLVED & SUPPORT KATE
I would love to speak with you about us working together.
I’m looking for progressive companies who want more than a traditional ‘sponsorship’ partnership (i.e. purely financial), I’d love to become an ambassador where I champion what you offer, as well as you supporting my activities too.
Some unique benefits of collaborating with me:
Be featured in a documentary we are creating around my challenges
Noted as a supporter to my book being published
Access to research I am carrying out on enhancing performance (mental & physical)
Be featured on my weekly podcast, Strong Voice
Offer my Leadership Coaching services to your team members
Be Guest Speaker for your events
And, of course there’s also the usual benefits:
Association with the brands Kate Strong and The Limitless Challenge
A strong platform to echo your corporate values of equal opportunity and redefining what’s possible for leaders
Over 4 months of brand exposure, partnership and involvement (as of publish date March 2021)
Logo & business link on website
Social media posts on Instagram, Facebook, Twitter and LinkedIn
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