A brand strategist with over 30 years experience, Sid set up his own agency, Mad Hen, back in 2009. Since then, he’s crafted brand identities for countless companies and held workshops with over 1,000 businesses and 3,000 young people every year.
It was during one of these workshops that Sid developed the idea for the Meee Programme, realising that he could channel his branding expertise to help people believe in who they are. After asking a group of school pupils to pick one word to describe themselves, Sid was horrified that 15% used terms like ‘freak, ‘weirdo’, and ‘misfit’. These words would come up time and again – not just with students, but with adults of all ages.
Over the past two years, Sid’s been creating tools to help people feel more confident in themselves. Bringing together Sid’s in-depth knowledge of branding with techniques from psychology, neuroscience, education, and sociology, the Meee Programme encourages everyone to recognize and believe in their abilities.
In March 2015, Sid was invited to Number 10 Downing Street to present the Meee Programme to Lord Young, who endorsed it as ‘a great initiative’. He’s now working with Job Centres, rehabilitation centers, businesses, and educational establishments across the UK.
Joy, belief, energy, and matter
Timestamp for talk:
- 11:39 – Sid talks about his work with children and mindsets
- 16:06 – Sid talks about the relationship of trust
- 23:28 – Sid talks about down days and happiness
- 25:28 – Sid talks about anxiety and depression
- 26:41 – Sid talks about the relationship between emotional/physical health
- 28:33 – Sid talks about negative energy
- 37:21 – Sid received amazing feedback on his course
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