mocean fitness: Sustainable fashion

At Mocean Fitness we create sustainable activewear. We exist to empower the environmentalist inside of everyone, because we believe that everyone can do more to protect the planet. 

That’s why we’re so excited to support and be given the opportunity to join Kate in her incredible 3000 mile Climate Cycle so we can support her mission to inspire the nation into action around climate change.

We’re a community of fitness people, and our vision is to become the most sustainable fitness community in the world. Which, like Kate, means that we must live, breathe, run, swim and yes, cycle,  sustainability and environmentalism. It’s at our core too.

We believe that the clothing and activewear industry is broken. Unsustainable and destructive manufacturing and end-of-life processes are significant contributors to climate change. Typically, the production of activewear follows what we believe is a wasteful, open-loop process. Generally it is made from virgin nylon or polyester which require crude oil and huge amounts of energy and water to produce. Items are then used for a number of months before being discarded to landfill and replaced with new.

We are committed to creating a complete circular economy in the sportswear industry. To us, that means measuring our own environmental footprint, reusing resources, partnering with high impact nonprofits and working with highly ethical and transparent supply chains.

And we’re starting by creating activewear from waste pollution; recycled ocean plastic, textile waste and factory discards. Because the waste used in our products is already in circulation, littering the earth and oceans, no crude oil or natural resources are required in the production of the material and thanks to the partnership with our non-profit partners, we’re taking the first steps towards preventing further waste from entering landfill.

We’re not perfect, but we’re taking the first steps towards a better world and a more sustainable future. With the fitness industry by our side, who can stop us?!